Free Empathy Map Maker
Fill in the quadrants below to visualize what your users say, think, do, and feel. Switch to 6-quadrant mode to add Pains and Gains. Export to PNG or PDF when you're done — everything runs in your browser.
Says
What do they say out loud? Direct quotes work best.
Thinks
What are they thinking but not saying?
Does
What actions and behaviors do they take?
Feels
What emotions drive their experience?
Says
What do they say out loud? Direct quotes work best.
Thinks
What are they thinking but not saying?
Does
What actions and behaviors do they take?
Feels
What emotions drive their experience?